Yes, eBooks are all the rage! As of the early part of 2011, eBooks are now outselling hardcover and paperback books! eBooks are an important part of any online business plan as they are a great marketing tool that will help build your online list. Many people write eBooks because they want to create a new stream of income, however, you should consider taking your eBook and transforming it into an online course, also known as an eCourse, that you can sell for $97 to $297 and up.
It's really not that complicated, if you follow these 7 steps:
Reformat your Existing eBook into Modules - The first step is to take your existing eBook and break it down into modules or "lessons" (depending on what you are teaching); The easiest way to do this is in Microsoft Word. I would have a nice cover page with a professional graphic/image of your eBook, then separate your material into lessons, i.e., Lesson 1, Lesson 2, Lesson 3, etc. or Module 1, Module 2, Module 3, etc. I can't tell you how many Lessons/Modules you should have because it depends on the size of your eBook that you are converting into an eCourse. My suggestion is 4-6 Lessons/Modules. Any longer than that and you may lose the person's interest. Remember, most people have very short attention spans. So shorter is better. Note: If you do have a lengthy eBook that you want to convert to an eCourse, simply create a "Level 1" package and a "Level 2" package. For example, in Level 1, you would have 6 Lessons and then in Level 2, you would have 6 additional "Lessons." Save Final Copy as a PDF - Once you have taken your eBook and broken it down into Lessons/Modules, then you need to convert it from a Word document to a PDF document. Make sure you have your website address and copyright information in the footer of the document. Write a Long Sales Page for your eCourse - Selling online is an art. Believe me when I tell you that you absolutely MUST have long sales copy to sell your eCourse. It also helps to add audio or video on your sales page as well. I have a sales page template that I give to all my students to help them write the sales page for their online course. Good sales copy is critical to your success. A long sales page should include the following: An attention grabbing headline, a photo of you, your personal story, benefits to the potential customer, how the eCourse will be delivered, a brief description of each lesson/module, testimonials, the pricing, a link to sign up, and a money back guarantee. Don't leave any of these elements out. The longer the better. Benefits and Pricing - The key to pricing your eCourse properly has to do with what "benefits" you add to it. I tell my students that an eCourse is just an "eBook with benefits". So here are some benefits you can add to your eCourse: unlimited eCoaching during the eCourse (email coaching), individual coaching, Special Reports, eBooks, Access to a Private Member's Area, Video Tutorials, etc. Remember, the more benefits you have, the more you can charge. I have 3 packages for my eCourses and each one includes different benefits and my eCourses range from $97 to $297. Deliver your eCourse through Aweber - There are many ways you can do this, however, I personally use and prefer Aweber to build my list, to communicate with my list and to deliver my eCourses. Aweber is very user-friendly and you can set up each email message with your Lesson as an attachment. So once someone purchases your eCourse, you can manually add them to your Aweber list for that eCourse or you can have it automatically connected through a shopping cart program. Test your eCourse before your Launch - Go into AWeber once your eCourse is set up and test it by adding yourself to the list as a "customer". Make sure everything is working properly before you launch your eCourse. Launch your New eCourse - Once you have your Lessons set up, your payment method, your sales page and your online course set up in Aweber, then it's time to launch your eCourse! You can do this through your current list, social media, emails to family and friends, etc. If you teach classes or live seminars, you should have a sign up sheet and have those attendees sign up for your online course. Offer them a discount to do so. Promote, promote, promote.There you have it! By taking an existing eBook and changing the format as well as the way you deliver it, you will increase your income and profits tenfold! Remember, it is important to re-purpose your material into a variety of formats because each customer is different. Some prefer eBooks, other prefer eCourses, others might prefer MP3 recordings. I find that most people love the eCourse format and feel more connected to the Teacher/Trainer and they have more success this way too!
So if you want to increase your income, then start creating and selling eCourses!
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